01 / Website design + development
From legacy event page to a flexible basketball platform.
I independently designed and built the complete Florida Get Down website in WordPress, replacing a dated event page with a clearer, more energetic experience for teams, families, and sponsors.
The challenge
The original page had to become a credible home for a growing event—without making routine updates dependent on a developer.
The solution
I rebuilt the visual system, content hierarchy, and site structure, then created reusable admin templates so approved staff can make ad hoc changes.
The outcome
A more credible event platform with clearer paths for teams, families, and sponsors—and a reusable structure approved administrators can update as the event evolves.



Organic social strategy
Attention earned, not bought.
Separate campaign work showing how clear positioning, stronger creative, and consistent execution can compound attention around an event.
01 / FABC Showcase
Turning a live showcase into a statewide content engine.
I planned and executed the organic content strategy—identifying player and team storylines, creating real-time coverage, and building a more consistent publishing system.
02 / Florida Get Down
Giving an established showcase a cleaner, more credible visual presence.
I devised and executed the event’s organic social strategy, while evolving campaign graphics toward a more organized, legible, and sponsor-conscious system.
Campaign performance was compiled from native-platform analytics and reflects organic growth without paid advertising.